How the Girls in Marketing Growth Programme 2025 Boosted My Digital Marketing Skills

My Experience in the Girls in Marketing Digital Marketing Growth Programme 2025

I’m thrilled to share that was accepted onto the Girls in Marketing Growth Programme for the second year running! This year’s programme ran from 28 May to 6 June 2025, and it was an incredible journey of learning, connection, and professional development.

Why I Joined the Girls in Marketing Growth Programme

Last year marked my first experience with the Girls in Marketing Growth Programme. It was such a transformative opportunity, that I not only completed the programme but also became a member of Girls in Marketing community. The experience was eye-opening, giving me access to:

• Fresh marketing insights from leading industry professionals

• Networking with ambitious, like-minded women in marketing

• Personal development through structured, high-impact training sessions

  
  

The Value of Continuous Learning in Digital Marketing

As a passionate marketing and branding professional, I’m a firm believer in the power of lifelong learning. The Girls in Marketing Growth Programme is packed with practical knowledge and strategic guidance, helping marketers at all levels to boost their confidence, creativity, and capabilities. Each session, whether focused on digital content strategy, SEO, or the latest marketing trends is delivered with actionable takeaways I could immediately implement.

How the Programme Supports My Work at Crafty Penguin

Being part of the Growth Programme has been instrumental in sharpening my marketing skills and keeping me up to date with the latest tools and techniques. This directly benefits the brands and businesses I work with at Crafty Penguin, allowing me to offer even more value through content creation, brand strategy, and design.

My 2025 Growth Programme Experience

Being accepted onto this programme for a second year was both an honour and a challenge I was eager to embrace. This year’s experience was a little different, I was on holiday for some of the live sessions. However, the flexible, on-demand access to recordings and presentation slides meant I could continue my learning journey at my own pace, fitting it around my schedule.

The 2025 line-up was packed with valuable sessions, including:

• TikTok strategy

• SEO content planning

• Brand storytelling

• Building effective paid media campaigns

  
  

Expert-led sessions provided practical and inspiring insights, and I’ve already started applying what I’ve learned to my work at Crafty Penguin.

Learning Never Stops Even on Holiday!

One of the best things about the Girls in Marketing Digital Marketing Growth Programme is the flexibility it offers. Even while travelling, I could keep up with the latest marketing trends and techniques. The programme’s structure ensures that participants can learn at their own pace, making it accessible for busy professionals.

Final Thoughts and Recommendations

If you’re a marketer looking to grow in 2025, I highly recommend exploring what Girls in Marketing has to offer. The Growth Programme is an excellent opportunity to learn from industry leaders, connect with peers, and take your skills to the next level.

Learning truly never stops, and with Girls in Marketing, you’ll always have the support and resources you need to keep moving forward.

Are you ready to boost your marketing skills in 2025? Check out the Girls in Marketing website and join the conversation!

Louise Cranstone-Spooner