Blog

Recently, I picked up a book that’s had a big impact on how I think about branding and connection, How Your Story Sets You Free by Heather Box and Julian Mocine-McQueen. As someone working across marketing and design, it struck a real chord with me. What stood out most was this: storytelling isn’t just about sharing what you do, it’s about sharing who you are.

At Crafty Penguin, I understand that creating a strong, memorable brand is essential for success. As a graphic design business offering branding solutions, I specialise in creating visual identities that help businesses stand out. Recently, I attended a webinar titled "TMH Disasters to Success: 6 Steps to Rebranding Right" led by Sarah Robb and Rachel Farley.

Building a personal brand is something I’ve been consciously working on over the past year, particularly on LinkedIn. As a marketing and graphic design professional, I understood the importance of establishing credibility, sharing insights, and connecting with like-minded individuals. However, actually putting myself out there was a challenge, I didn't think I had anything to write about and share.

In today’s competitive landscape, small businesses face unique challenges when it comes to standing out and thriving. Whether you’re launching a new venture or looking to grow an established one, effective marketing can be the difference between struggling to gain traction and achieving long-term success.

Podcasts are booming, with more people tuning in than ever before. Despite this, only a small fraction of marketers are using podcasts to grow their brands. This presents a huge opportunity for businesses to stand out by embracing this increasingly popular medium. The webinar highlighted that podcasts offer something unique: a way to connect with audiences on a deeper level. Whether it’s sharing expertise, telling your brand’s story, or simply offering value-packed content,

Attending a craft fair can be very daunting, especially if it is your first event. Once you have took the plunge and booked your event, it's time to make sure you are as prepared as you can be.