Blog

If you’re a small business owner or start-up looking to build a strong brand presence and increase your customer base, here are my top five services designed to bring your vision to life and deliver measurable results:

LinkedIn remains the go-to platform for professional networking and B2B marketing at the moment, but like every digital space, it’s constantly evolving. I recently attended a brilliant webinar led by Lily Deal on how to master LinkedIn’s algorithm in 2025, and it was packed with practical tips and insights.

When people think of branding, they often picture a logo, a neat symbol, a splash of colour, or a clever typeface. But the truth is, your brand is so much more than that. As a marketing and branding specialist based in Sheffield, I help businesses understand that true branding goes far beyond the surface.

My Experience in the Girls in Marketing Digital Marketing Growth Programme 2025 I’m thrilled to share that was accepted onto the Girls in Marketing Growth Programme for the second year running! This year’s programme ran from 28 May to 6 June 2025, and it was an incredible journey of learning, connection, and professional development.

Recently, I picked up a book that’s had a big impact on how I think about branding and connection, How Your Story Sets You Free by Heather Box and Julian Mocine-McQueen. As someone working across marketing and design, it struck a real chord with me. What stood out most was this: storytelling isn’t just about sharing what you do, it’s about sharing who you are.

At Crafty Penguin, I understand that creating a strong, memorable brand is essential for success. As a graphic design business offering branding solutions, I specialise in creating visual identities that help businesses stand out. Recently, I attended a webinar titled "TMH Disasters to Success: 6 Steps to Rebranding Right" led by Sarah Robb and Rachel Farley.

Building a personal brand is something I’ve been consciously working on over the past year, particularly on LinkedIn. As a marketing and graphic design professional, I understood the importance of establishing credibility, sharing insights, and connecting with like-minded individuals. However, actually putting myself out there was a challenge, I didn't think I had anything to write about and share.

In today’s competitive landscape, small businesses face unique challenges when it comes to standing out and thriving. Whether you’re launching a new venture or looking to grow an established one, effective marketing can be the difference between struggling to gain traction and achieving long-term success.

Podcasts are booming, with more people tuning in than ever before. Despite this, only a small fraction of marketers are using podcasts to grow their brands. This presents a huge opportunity for businesses to stand out by embracing this increasingly popular medium. The webinar highlighted that podcasts offer something unique: a way to connect with audiences on a deeper level. Whether it’s sharing expertise, telling your brand’s story, or simply offering value-packed content,

Attending a craft fair can be very daunting, especially if it is your first event. Once you have took the plunge and booked your event, it's time to make sure you are as prepared as you can be.

It has taken me over 6 months to get my small business re-branded, Crafty Penguin, but it's finally done. I wanted to share with you more about my re-branding journey and why I chose to re-brand.