Blog

When I first started exploring how to grow a small business, I quickly realised that having a great product or service is only part of the story. What truly sets a business apart is its brand - the personality, the promise, and the experience it offers.

As the small business owner and marketing consultant behind Crafty Penguin, staying ahead of digital marketing trends isn’t just interesting, it’s essential for supporting other small businesses with practical, people-first marketing. I recently attended a DMI webinar focused on 2026 digital marketing trends, and it offered valuable insight into how AI, automation and changing consumer behaviour will shape the way we market over the next few years.

Artificial intelligence (AI) is no longer something reserved for big brands or tech companies. It’s become an everyday tool that’s transforming how small businesses market themselves.