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At Crafty Penguin, I believe marketing works best when it’s rooted in confidence, clarity and real human connection, not just tactics and trends. That’s why books like Life in Business resonate so strongly with how we support small businesses and individuals. If you’re building a brand and want marketing that feels authentic, sustainable and aligned with who you are, this reflection might feel familiar. I’ve just finished reading Life in Business by Libby Langley, and it’s on

Discover why strong client relationships, trust and human connection are essential in marketing and how something as simple as a brew can make a real difference.

When I first started exploring how to grow a small business, I quickly realised that having a great product or service is only part of the story. What truly sets a business apart is its brand - the personality, the promise, and the experience it offers.

As the small business owner and marketing consultant behind Crafty Penguin, staying ahead of digital marketing trends isn’t just interesting, it’s essential for supporting other small businesses with practical, people-first marketing. I recently attended a DMI webinar focused on 2026 digital marketing trends, and it offered valuable insight into how AI, automation and changing consumer behaviour will shape the way we market over the next few years.

Artificial intelligence (AI) is no longer something reserved for big brands or tech companies. It’s become an everyday tool that’s transforming how small businesses market themselves.