About Crafty Penguin
Welcome to Crafty Penguin
Hi, I’m Louise, the founder of Crafty Penguin, a marketing-led design studio based in the UK.
Crafty Penguin was born out of a desire to get back to what I’ve always loved, being creative. After working as a Design Technology Teacher, I wanted a fresh challenge. I retrained in marketing and graphic design, combining my love of drawing with a more strategic, purposeful direction.
From childhood days sketching cartoon characters to now designing brand identities and marketing materials for businesses, creativity has always been part of who I am. Crafty Penguin began as a personal project and soon evolved into a business, helping small businesses and purpose-led brands bring their ideas to life.
But Crafty Penguin isn’t just about logos and pretty graphics.
I believe great design should serve a purpose. That’s why everything I create is backed by strategic thinking. Whether it’s building a visual identity, designing impactful marketing materials or creating bespoke illustrations, I make sure every piece of work reflects your values, speaks to your audience and helps you grow.
Why Work With Me?
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Personal, one-to-one service – you’ll work directly with me from start to finish
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No templates or shortcuts – just thoughtful, tailored design
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Marketing insight as well as creative expertise
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A friendly, honest approach rooted in collaboration
If you're ready to bring your brand to life with design that’s both creative and commercially-minded, I’d love to hear from you.
Let’s build something amazing together.
Contact Me
Explore my services and see how Crafty Penguin can elevate your brand. If you have any questions or need assistance, feel free to reach out.
Illustration Inspiration
Why did I choose my business name?
Why Penguins Are Central to Crafty Penguin
The Inspiration Behind the Penguin
You might wonder why penguins are such a prominent feature in my business. The answer lies in a cherished childhood memory: I used to go ice skating with my dad, and the local skating club’s mascot was a penguin. This early connection sparked a lifelong love for these charming creatures, and I discovered that I had a knack for drawing them!
The Birth of Crafty Penguin
When I first conceptualised my business, I created an illustrated penguin character, who became known as 'Crafty Penguin.' The character's personality was both crafty and penguin-like, making it the perfect fit for my brand name.
Evolving and Growing
Since the creation of my initial penguin character, Crafty Penguin has continually evolved. I am dedicated to learning new skills and expanding my expertise to enhance my services and provide better opportunities for both my clients and myself.
Explore how Crafty Penguin can bring creativity and innovation to your projects, guided by a love for penguins and a commitment to growth.
Contact
Enquiries about Design Services
Discover How Crafty Penguin Can Elevate Your Business
To learn more about how Crafty Penguin can support your small business, visit my Design Services page. Here, you'll find detailed information about my graphic design, branding, illustration, and printing services.
Additionally, explore my Portfolio to view examples of my work and projects I've been involved in, showcasing my creativity and expertise.
For further enquiries or additional information, feel free to email me at craftypenguin2018@gmail.com or connect with me on social media. I’m here to assist you and provide any help you may need.