Hodge Clemco

Project Description: Hodge Clemco Marketing

Project Overview

As a Marketing Assistant at Hodge Clemco, I played a key role in shaping and executing the company’s marketing strategies, ensuring brand consistency across print and digital channels.

Graphic Design & Marketing Materials

I developed a range of marketing materials, including brochures, digital content, and promotional assets, using Adobe Creative Suite tools such as Illustrator, InDesign, and Photoshop. My expertise in graphic design and content creation ensured that all materials were visually engaging, brand-aligned, and impactful.

Photography & Image Editing

A significant part of my role involved product photography and image editing, using Adobe Bridge and Photoshop to create high-quality visuals. These images were used across marketing materials, websites, and digital platforms, helping to maintain a professional and cohesive brand image.

Social Media & Digital Marketing

I was actively involved in managing and optimising social media presence, using analytics tools to track performance and refine our strategy. By analysing key metrics, I helped increase audience engagement, brand visibility, and online reach.

Website Management & Content Strategy

I supported the design, content management, and optimisation of the company’s WordPress website, ensuring it remained up-to-date, engaging, and user-friendly. My role also involved coordinating SEO-driven content strategies to improve online discoverability.

Marketing Campaigns & Collaboration

Working closely with colleagues, I helped refine and implement targeted marketing campaigns. My strong attention to detail and proficiency in Microsoft Excel and Microsoft Office allowed me to manage content strategy, campaign coordination, and performance tracking effectively.

Driving Brand Growth & Success

My role at Hodge Clemco enabled me to apply my skills in digital marketing, branding, and content creation, driving the company’s marketing efforts forward and contributing to its overall success.

Rebranding Deliverables

New website created by Transform Communications with myself as the project manager. I project managed the whole project build from initially maintaining the old website to launching the new site.
Brochures: Created new brochure layouts using the company’s brand colours and font to ensure consistency and professionalism.
Social media templates created for the new brand to be primarily used on LinkedIn but also Instagram.
Blog/Case Studies written to share our work and success stories with customers.

Design Specifications

Brand Colours and Font: Applied the company’s new brand colours and selected font across all literature for a cohesive look and feel.

Software Utilised

Adobe Illustrator: For designing vector graphics and layouts.
Adobe Photoshop: For image editing and visual enhancements.
Adobe Dimension: For creating 3D mockups and visualising signage designs.
WordPress: To manage the websites

Explore my portfolio to see more examples of my graphic design projects, showcasing my expertise in rebranding, business literature design, and my passion for creating impactful visual identities.