Blog

When I first started exploring how to grow a small business, I quickly realised that having a great product or service is only part of the story. What truly sets a business apart is its brand - the personality, the promise, and the experience it offers.

My Experience in the Girls in Marketing Digital Marketing Growth Programme 2025 I’m thrilled to share that was accepted onto the Girls in Marketing Growth Programme for the second year running! This year’s programme ran from 28 May to 6 June 2025, and it was an incredible journey of learning, connection, and professional development.

At Crafty Penguin, I understand that creating a strong, memorable brand is essential for success. As a graphic design business offering branding solutions, I specialise in creating visual identities that help businesses stand out. Recently, I attended a webinar titled "TMH Disasters to Success: 6 Steps to Rebranding Right" led by Sarah Robb and Rachel Farley.

Building a personal brand is something I’ve been consciously working on over the past year, particularly on LinkedIn. As a marketing and graphic design professional, I understood the importance of establishing credibility, sharing insights, and connecting with like-minded individuals. However, actually putting myself out there was a challenge, I didn't think I had anything to write about and share.