Blog

When I first started exploring how to grow a small business, I quickly realised that having a great product or service is only part of the story. What truly sets a business apart is its brand - the personality, the promise, and the experience it offers.

As the small business owner and marketing consultant behind Crafty Penguin, staying ahead of digital marketing trends isn’t just interesting, it’s essential for supporting other small businesses with practical, people-first marketing. I recently attended a DMI webinar focused on 2026 digital marketing trends, and it offered valuable insight into how AI, automation and changing consumer behaviour will shape the way we market over the next few years.

LinkedIn remains the go-to platform for professional networking and B2B marketing at the moment, but like every digital space, it’s constantly evolving. I recently attended a brilliant webinar led by Lily Deal on how to master LinkedIn’s algorithm in 2025, and it was packed with practical tips and insights.

My Experience in the Girls in Marketing Digital Marketing Growth Programme 2025 I’m thrilled to share that was accepted onto the Girls in Marketing Growth Programme for the second year running! This year’s programme ran from 28 May to 6 June 2025, and it was an incredible journey of learning, connection, and professional development.