Blog

When I first started exploring how to grow a small business, I quickly realised that having a great product or service is only part of the story. What truly sets a business apart is its brand - the personality, the promise, and the experience it offers.

As the small business owner and marketing consultant behind Crafty Penguin, staying ahead of digital marketing trends isn’t just interesting, it’s essential for supporting other small businesses with practical, people-first marketing. I recently attended a DMI webinar focused on 2026 digital marketing trends, and it offered valuable insight into how AI, automation and changing consumer behaviour will shape the way we market over the next few years.

LinkedIn remains the go-to platform for professional networking and B2B marketing at the moment, but like every digital space, it’s constantly evolving. I recently attended a brilliant webinar led by Lily Deal on how to master LinkedIn’s algorithm in 2025, and it was packed with practical tips and insights.

My Experience in the Girls in Marketing Digital Marketing Growth Programme 2025 I’m thrilled to share that was accepted onto the Girls in Marketing Growth Programme for the second year running! This year’s programme ran from 28 May to 6 June 2025, and it was an incredible journey of learning, connection, and professional development.

At Crafty Penguin, I understand that creating a strong, memorable brand is essential for success. As a graphic design business offering branding solutions, I specialise in creating visual identities that help businesses stand out. Recently, I attended a webinar titled "TMH Disasters to Success: 6 Steps to Rebranding Right" led by Sarah Robb and Rachel Farley.

Building a personal brand is something I’ve been consciously working on over the past year, particularly on LinkedIn. As a marketing and graphic design professional, I understood the importance of establishing credibility, sharing insights, and connecting with like-minded individuals. However, actually putting myself out there was a challenge, I didn't think I had anything to write about and share.

In today’s fast-paced digital landscape, standing out from the crowd is more important than ever. As we step into 2025, brands need to prioritise creativity, authenticity, and connection to make an impact. At Crafty Penguin, I specialise in helping businesses like yours elevate their branding with thoughtful design and bespoke merchandise solutions.

Creating a professional brand is more than just picking a name or a font. It’s about crafting an entire identity that captures what your business stands for and how it wants to be perceived by customers.

It has taken me over 6 months to get my small business re-branded, Crafty Penguin, but it's finally done. I wanted to share with you more about my re-branding journey and why I chose to re-brand.