Blog

When people think of branding, they often picture a logo, a neat symbol, a splash of colour, or a clever typeface. But the truth is, your brand is so much more than that. As a marketing and branding specialist based in Sheffield, I help businesses understand that true branding goes far beyond the surface.

My Experience in the Girls in Marketing Digital Marketing Growth Programme 2025 I’m thrilled to share that was accepted onto the Girls in Marketing Growth Programme for the second year running! This year’s programme ran from 28 May to 6 June 2025, and it was an incredible journey of learning, connection, and professional development.

In today’s competitive landscape, small businesses face unique challenges when it comes to standing out and thriving. Whether you’re launching a new venture or looking to grow an established one, effective marketing can be the difference between struggling to gain traction and achieving long-term success.

Podcasts are booming, with more people tuning in than ever before. Despite this, only a small fraction of marketers are using podcasts to grow their brands. This presents a huge opportunity for businesses to stand out by embracing this increasingly popular medium. The webinar highlighted that podcasts offer something unique: a way to connect with audiences on a deeper level. Whether it’s sharing expertise, telling your brand’s story, or simply offering value-packed content,

Attending a craft fair can be very daunting, especially if it is your first event. Once you have took the plunge and booked your event, it's time to make sure you are as prepared as you can be.