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Recently, I picked up a book that’s had a big impact on how I think about branding and connection, How Your Story Sets You Free by Heather Box and Julian Mocine-McQueen. As someone working across marketing and design, it struck a real chord with me. What stood out most was this: storytelling isn’t just about sharing what you do, it’s about sharing who you are.

Podcasts are booming, with more people tuning in than ever before. Despite this, only a small fraction of marketers are using podcasts to grow their brands. This presents a huge opportunity for businesses to stand out by embracing this increasingly popular medium. The webinar highlighted that podcasts offer something unique: a way to connect with audiences on a deeper level. Whether it’s sharing expertise, telling your brand’s story, or simply offering value-packed content,