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Woman smiling on a macramé swing adorned with pink flowers, set against a tropical beach mural backdrop with palm trees and blue sea.

How Photography Strengthens Marketing Strategy and Brand Storytelling

Last weekend, I visited the The Photography Show 2026 at the NEC Birmingham, and it was a brilliant reminder of how closely photography and marketing are connected.

Crafty Penguin

Mar 213 min read

Harnessing the Power of Storytelling to Elevate Your Personal Brand

Recently, I picked up a book that’s had a big impact on how I think about branding and connection, How Your Story Sets You Free by Heather Box and Julian Mocine-McQueen. As someone working across marketing and design, it struck a real chord with me. What stood out most was this: storytelling isn’t just about sharing what you do, it’s about sharing who you are.

May 18, 20253 min read

Woman smiling, reading a book in front of a microphone. Phone recording her in a colourful room with a blue wall and desk items.

Why Podcasts Could Be the Next Big Step for Your Brand (And How Graphic Design Can Help)

Podcasts are booming, with more people tuning in than ever before. Despite this, only a small fraction of marketers are using podcasts to grow their brands. This presents a huge opportunity for businesses to stand out by embracing this increasingly popular medium. The webinar highlighted that podcasts offer something unique: a way to connect with audiences on a deeper level. Whether it’s sharing expertise, telling your brand’s story, or simply offering value-packed content,

Nov 23, 20244 min read