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Blue and orange digital network design with "AI Marketing" text in the centre, set against a dark background, conveying a tech-focused theme.

The Future of Marketing Is Already Here: Embracing AI for Small Businesses

Artificial intelligence (AI) is no longer something reserved for big brands or tech companies. It’s become an everyday tool that’s transforming how small businesses market themselves.

Crafty Penguin

Nov 1, 20253 min read

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Rebranding the Right Way: Key Lessons for Your Business

At Crafty Penguin, I understand that creating a strong, memorable brand is essential for success. As a graphic design business offering branding solutions, I specialise in creating visual identities that help businesses stand out. Recently, I attended a webinar titled "TMH Disasters to Success: 6 Steps to Rebranding Right" led by Sarah Robb and Rachel Farley.

Apr 4, 20253 min read

Re-branded Crafty Penguin: A Graphic Design Studio Transformation Journey

It has taken me over 6 months to get my small business re-branded, Crafty Penguin, but it's finally done. I wanted to share with you more about my re-branding journey and why I chose to re-brand.

Jun 14, 20223 min read