Blog

When I first started exploring how to grow a small business, I quickly realised that having a great product or service is only part of the story. What truly sets a business apart is its brand - the personality, the promise, and the experience it offers.

If you’re a small business owner or start-up looking to build a strong brand presence and increase your customer base, here are my top five services designed to bring your vision to life and deliver measurable results:

When people think of branding, they often picture a logo, a neat symbol, a splash of colour, or a clever typeface. But the truth is, your brand is so much more than that. As a marketing and branding specialist based in Sheffield, I help businesses understand that true branding goes far beyond the surface.

Creating a professional brand is more than just picking a name or a font. It’s about crafting an entire identity that captures what your business stands for and how it wants to be perceived by customers.

It has taken me over 6 months to get my small business re-branded, Crafty Penguin, but it's finally done. I wanted to share with you more about my re-branding journey and why I chose to re-brand.