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Shearings
To product marketing material for a travel company to promote UK Summer breaks.
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The items you're required to produce are:
• A Facebook post.
• An email header graphic and title.
• A half page (170mm d x 268mm w) national press ad.
• An A4 brochure cover for UK breaks with a focus on summer 2022.
The target audience is
• 65+ years old.
• Budget conscious/look for value for money.
• Understand 'no-nonsense', simple language.
• Respond to clear messaging.
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Software used: Adobe InDesign, Adobe Illustrator and Adobe Photoshop.
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